I hail from Jersey City, NJ—often called America’s Golden Door. Known as the most diverse city in the United States, Jersey City is where I was nurtured by a global community. Just across the Hudson River from New York City, my upbringing in this vibrant melting pot deeply shaped my inclusive and empathetic perspective on what it means to be human.
Benetton has always been a source of inspiration since I was a teen. The colorful graphics and their inclusive, multicultural fashion campaigns have always been a source of inspiration for me.
Traditional collegiate graphics are emblematic of classic American style. Vintage college sweats and varsity jackets are a staple from the streets of Soho to the runways of Paris.
2020 impacted all of us in many ways. This compelled me to express my pathos about social justice and racial inequality. So I designed the University of Diversity graphic as an homage to my upbringing in Jersey City.
The Statue of Liberty, gifted to America by France in 1886, has long stood as a beacon of hope and opportunity for millions of immigrants arriving in New York Harbor. I chose to depict the statue from the back view to symbolize the unique perspectives I gained on the human condition through my experiences growing up in Jersey City, where the statue’s presence served as a constant reminder of resilience, diversity, and the pursuit of a better future.
I had the opportunity to collaborate with Deadstock Coffee in Portland, Oregon, on a project that celebrated the shop’s unique identity. We reinterpreted the crest and incorporated vibrant colors to make the collaboration distinctly Deadstock. While Deadstock is renowned for serving some of the best coffee in Portland, its true essence lies in the sense of community it fosters—a space where people come together, sharing commonalities and embracing differences.
